NEW: Green, Tart, Dangerous. This fragrance captures the daring spirit of pilfered treasures and fleeting indulgence. Bold notes of rhubarb, grapefruit, and cedarwood create a vibrant blend layered with a touch of irreverence. Rhubarb Thief is an ode to those who embrace beauty, playfulness, and the unexpected. Samples available.

TOP: Grapefruit Peel, Cedar, Angelica, Thyme, Verbena, Carrot Seed
HEART: Rhubarb, Pink Jasmine, Cypress
BASE: Elemi, Oakmoss

Learn more about the collection and watch the film. 

FRAGRANCE STORY

Rhubarb grows where spells are planted.

At the edges of gardens, between order and wildness, it pushes its crimson stalks through dark soil like a secret kept by the earth. In old herbals and folk traditions, rhubarb was less ingredient than incantation, used to restore balance, move stagnant energies, and protect the body from unseen disturbances. It was a plant taken quietly, at dawn or dusk, when its magic was strongest.

Rhubarb Thief opens with tension and snap. Grapefruit pith delivers a bitter-bright jolt; dry, bracing, and alive, tempered by the clean grain of cedar. Angelica, long regarded as a guardian plant and tonic, brings an herbal muskiness that feels both medicinal and spiritual. Thyme and verbena sharpen the edges, aromatic and green, while carrot seed introduces a soft earthiness, rooted, warm, and quietly grounding. At the heart, the stalk is snapped. Rhubarb arrives vivid and mouthwatering.

Green, tart, and vegetal, its brightness humming with energy rather than sweetness. Pink jasmine softens the sharpness with a translucent floral warmth, while cypress adds verticality, cool, resinous, and breath-opening, a tree long associated with vitality and renewal. The base settles into moss and resin. Elemi brings a citrus-tinged balminess, once used in healing salves to soothe both skin and spirit. Oakmoss anchors the composition in damp forest shadow, mineral, velvety, and alive, connecting the body back to earth.

Rhubarb Thief is a perfume of recalibration, bright yet rooted, cleansing yet sensual. A botanical charm disguised as pleasure, stolen from the garden before the light changes and the spell breaks.

WATCH THE FILM

Learn more about the Rhubarb Thief collection. 

Look inside Heretic's workshop, behind the scenes of our stop motion film, the creatives involved and the inspirations we drew from.

HOW TO WEAR

Our fragrances are gender-neutral and made for everyone.

APPLICATION: We use plant-based natural ingredients, which means our scents are light and sheer. To increase staying power, you’ll want to apply the fragrance periodically throughout the day.

LAYERING: We also encourage you to layer two to three Heretic fragrances not only to increase the overall intensity but to help you create your next signature scent. Choose heavy and lighter blends to layer together, spraying or dabbing the stronger scent first. View the “Layer With” section above for our perfumer’s recommendations.