Condition: BRAND NEW
ISBN: 9781119496168
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 464


Description:
Rethinking Culture in Health Communication


An interdisciplinary overview of health communication using a cultural lens?uniquely focused on social interactions in health contexts


Patients, health professionals, and policymakers embody cultural constructs that impact healthcare processes. Rethinking Culture in Health Communication explores the ways in which culture influences healthcare, introducing new approaches to understanding social relationships and health policies as a dynamic process involving cultural values, expectations, motivations, and behavioral patterns. This innovative textbook integrates theories and practices in health communication, public health, and medicine to help students relate fundamental concepts to their personal experiences and develop an awareness of how all individuals and groups are shaped by culture.


The authors present a foundational framework explaining how cultures can be understood from four perspectives?Magic Consciousness, Mythic Connection, Perspectival Thinking, and Integral Fusion?to examine existing theories, social norms, and clinical practices in health-related contexts. Detailed yet accessible chapters discuss culture and health behaviors, interpersonal communication, minority health and healthcare delivery, cultural consciousness, social interactions, sociopolitical structure, and more. The text features examples of how culture can create challenges in access, process, and outcomes of healthcare services and includes scenarios in which individuals and institutions hold different or incompatible ethical views. The text also illustrates how cultural